Ask any Direct Sales Leader this question and I bet you’ll get a similar answer “Did you ever dream you would be the leader of a team when you first started?” Chances are you will get some version of the same answer which sounds like…”no, I was just doing it to earn a little extra money, to get out of the house, to meet new people, to have some fun, etc….never did I dream I’d be leading a team of [insert number here] amazing women!” But here you are, a leader and you will find yourself at an interesting divide in your business, it’s no longer only about your personal sales but you now also have the important role of “leader” to those you shared the opportunity to join you on this incredible journey called Direct Sales.
This divide can be stressful, that tipping point of trying to find balance in these two roles can be overwhelming, and that is where many of my superstar clients are when we have our first consultation, and I’ll share with you the same little secret I tell each of them…”you are not alone, you are like 99% of every other leader, feeling overwhelmed and unsure how to make it all happen“. So please take a deep breathe, and let me share some insights with you in this blog series called: Stepping into Leadership.
The one area that almost all of my clients start their focus on is team recognition and communication. This area is always a big source of “guilt” and stress for many leaders as they know the importance of communication, but often find the “how” to be a time consuming challenge, especially with the variety of ways now available to you: conference calls, webinars, Facebook groups, emails, newsletters, phone calls, etc… So how do you decide what types of communication to offer?
Here are a few questions to consider:
1. Does your upline already communicate regularly with your team? For example, does your leader offer weekly training calls? If you are just starting to build your team you might want to plug your team into your upline leader’s calls, offer to be a guest/host on a call, and then as your team and demand grows, start hosting your own calls.
2. How engaged is your team? If you do have a team Facebook group, are they active on it? Are they looking for more information? Sometimes when a team is not very active on Facebook, you can try emailing them and see if you can start getting more engagement. Try adding some cross over info, for example, ask them to post on Facebook their favorite product from the new line, but ask the question in the newsletter, and see if they start to engage.
3. What do you want to communicate with them? Many Direct Sales companies do a fantastic job of sharing information with their consultants, and you may find your upline also does a great job of offering inspiration and information, however there will be a point as your team gets bigger that you may want to break off and start to offer your own personal communication, so that your team doesn’t get “lost in the crowd.” Start by creating your own monthly recognition as a way to help inspire and encourage your aspiring leaders, so they are more likely to see their name listed with praise and recognition. Seek out ways to keep the excitement about bookings, sponsoring, and sales within your own team.
As you step up into leadership, communication is key to your team. Be sure to stay informed on what your home office and upline leaders are doing, so that you can keep new consultants and rising leaders on your team inspired and informed. You’ll find your own balance along the way, but if you ever need help sorting out how and what do to communicate effectively with your team, please schedule a consultation or a VIP Brainstorming Session to discuss ways we can help.