Have you ever thought about how much YOUR time is worth? Kind of like how around Mother’s day each year they calculate what the wage would be of the combined “jobs” a Mother does; nurse, chauffeur, chef, referee, private investigator, etc…and it usually totals some obscene amount for a “job” us Mothers do for free, or at least for a warm hug and “I love you Mom”. However, in terms of how you value your time working your Direct Sales business, do you know what that time is worth?
Let’s imagine that you have an hour to work on your business, what is the value of that time, in other words, what can you trade that hour for, and what would be the best use of that time?
You decide to take that hour to sit at your desk and create an email newsletter to recognize your team. Do you know how long that would take you? Have you ever timed yourself to see? Most Direct Sellers I know do not enjoy this type of work, while there are exceptions, for the most part this is one of the most requested tasks I get asked to help with. So let’s assume you do not enjoy creating newsletters, but you really want to acknowledge the great accomplishments of your team this past month, so you have an available hour in your day and you are going to create and send a recognition newsletter, set the timer and go:
- Go to your back office, find and run the report for recognition
- Open and review the report, determine what you want to include in the newsletter
- Find your login for MailChimp or Constant Contact or whatever service you use
- Search for the last newsletter you did for the template, look for a new template, try to remember how to create a newsletter in your email marketing tool
- Format and update the content for this month, change copy, update pictures, change dates, look for information to add, take out old information if using previous month’s template
- Update the contact list for new consultants who have joined since the last time you sent out the newsletter
- Proof, review and edit
Now at this point, how long have you spent working on this? Be honest, has the hour long since past?? Or did it take you the full hour? Either way think about this, what else could you have done in this hour that could have translated to an IPA (Income Producing Activity)? How many phone calls to potential hostesses, or prospects, or to customers, could you have made in an hour? Could you have called a team member who is on the verge of promoting and coach them towards moving forward?
Here is what I hope you will come to understand…sending recognition emails to encourage and motivate your team has great value, but do YOU need to be the one to personally do all the steps to send it out? Is that the best value of YOUR time? What if that newsletter took you 2 or more hours, could you of had a party in that same amount of time? And if so, what would that have yielded you?
There are some things only YOU can do, and there are other things that are important to the development and growth of your business that need to be done, just not necessarily by YOU. As a leader, your time is best spent being a leader, talking, coaching and supporting your customers, hostesses, new consultants, and the rising stars in your downline, that is what YOU do best and that is what your team needs most from you. When you learn to value your time and how to delegate the rest, you’ll discover the real value of your time and get the most from it.