Many direct sellers love Facebook, it’s a great tool to connect with your target market on a much larger scale. However, I see some making what appears to be minor, but really is a big mistake in connecting with your customers and team by using your personal Facebook page for your business.
I understand the confusion, after all we discussed before that you are building yourself as the brand however, you are a person and your direct sales company is…well…a company and that part of your brand needs to be kept separate in a Fan Page.
A Fan Page allows you to “maintain a professional presence on Facebook”. Friends do not have to “request” to be a “friend” on your fan page, they simple can click “like” and they are in. This allows you the freedom from having to manage friend requests and who is on your page.
If you don’t want all your downline and customers to see your personal vacation pictures then gently direct them to your fan page where you can discuss and share topics that interest them. This is the place to post the latest trends and specials from your company, give information about your upcoming training events or presentations, provide inspiration, all about the brand that is YOU and your direct sales business.
Do you see the difference?
Let’s get your fans to your fan page and keep your personal page personal!
Do you have a fan page already? Please be sure to stop by mine and say “hello” and share your page with me!