As a busy direct seller you know how much work it takes to gain customers. The time and effort involved to host parties, attend networking events, working trade shows, placing fish bowls, etc…it’s a lot of work. Once you’ve earned that valuable customer, do you know the secret to turning them into the ever important repeat customer? The secret is not discounts or promotions, there is no phone script to memorize, it’s simply show them you appreciate them!
It’s been said that every person has a sign that says “make me feel important”. Think of when you where working a j.o.b. what was the one thing that made you feel important (besides a nice fat raise)? It was acknowledgment of a job well done, it was being appreciated for your hard work and effort. Are you a parent? What makes all the sleepless nights, worry and stress worth it? The heart melting “Thanks Mom, I love you” that your child gives you in appreciation for just being their Mom. A friend recently told me how it made her day when her husband sent her a simple text thanking her for making his lunch that day. She said it was just a sandwich, but that moment he took to thank her made all the difference to her.
Appreciation is a powerful tool in building any strong and lasting relationships. When know we are appreciated we feel important, the real secret to this strategy is in applying appreciation in a consistent and genuine way.
Working with your virtual assistant you can create an appreciation marketing campaign that will not only reach your customers on their birthday and anniversary but for the unexpected moments in life like; when they got a promotion or lost their job, when they’ve lost a loved one or a child graduates. There are so many ways we can honor and appreciate our customers without expecting anything at all. By taking the time to honor that sign everyone has, you will create powerful and lasting relationships that will bring you so much more than just repeat sales, you will gain loyal customers who are proud to be the important people in your business!
